the "boom boom boom" commercials early in cycle 22 were shot with the intention of finishing the pieces with a gritty monochrome look. and while the final versions of the commercials in the show are finished exactly that way, we thought it'd be fun to take some of the unused moments from the shoot and create an outtake reel with a bit more of a vintage california colouring.
as DEM was tasked with editing and finishing the commercials for the show (and indeed they were shot on our EPIC), we had access to the raw material and put this piece together to illustrate some of the lighter, more fun moments. it stands as one of the more popular cycle22 BTS videos.
DIRECTOR/CAMERA: Tony Croll
1st AC: chris morgan
CAMERA: RED Epic