in april of 2017, DEM was conscripted as a general ‘special forces’ entity for a YouTube Red competition reality series titled “Lace Up: The Ultimate Sneaker Challenge.”
the series shot in portland, oregon for several weeks, and was based around four teams of shoe designers competing each week to create unique sneakers meeting a variety of criteria.
one of the episodes involved each team creating a music video featuring a hip-hop artist. YouTube personality jesse wellens directed the four videos, which were photographed, edited, coloured and post-produced by DEM in less than 48 hours for playback on stage for judging.
for the series finale, each team was tasked with creating a commercial for their final shoe. Lance Bangs (of Jackass and music video fame) was brought on to direct the commercials, with DEM once again handling DP duties, editing, visual effects, colouring and postproduction on a short time scale (48 hour magic!)
DEM also created the presentation graphics featuring breakdowns of each team’s shoes for the judging portion of each episode. this was done in conjunction with Autodesk who provided 3D models of the shoes which DEM incorporated into technical breakdowns of each shoe’s features.
DEM also provided all of the 4K aerial footage of portland for the show, gathering several hours of iconic portland skyline as well as specific series-relevant shots.
we also provided logistical and technical assistance for the VR-based episode where each team worked with a Google Tiltbrush artist to create a VR presentation for their shoe.
all in all, “Lace Up…” was a great example of the breadth of services that DEM can provide in a television production context. and we had a great deal of fun doing it!
EXEC. PRODUCER: steve berkowitz
CINEMATOGRAPHY: chris morgan
CAMERA: Sony a7s/a7sII
AERIAL PLATFORM: DJI Mavic Pro
STABILISER: DJI Ronin-MX